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CATEGORY

Viz-a-Biz

The Art of Setting Prices

Whenever we buy or avail of our go-to products from our favourite store or service provider, we would always want to get our money’s...

Diwata’s Story of Sudden Rise and Downfall

I bet my bottom peso that nearly all social media regular users have witnessed the meteoric rise of Diwata (Deo Balbuena in real life), the face behind the viral Diwata Pares...

Time-Guarantee Marketing in the Modern Times

IN today’s extremely competitive business landscape, speed of service for hybrid businesses (mix of goods and services) is truly imperative.  I call these businesses ‘hybrids’ since for example, a restaurant...

Politically-motivated Cancel Culture: Case of Businesses

AS the digital age is now on full swing, brand image and reputation is not just built around the quality of goods and services...

My Few Cents on the New U.S.–Philippines Tariff Pact 

WHEN I was conducting my International Business and Trade course orientation last Monday in one of my classes, one of my students asked me on my opinion about the recent...

Mainstreaming Pinoy Foods

FEW years back, I consider tapsilog as a luxury food already (aside from Jollibee). Perhaps it is due to the fact that I was born into an impoverished family, our barangay...

End of Line?

THE digital era has already prodded classrooms and government transactions to go paperless. Files are now stored in cloud-based storages, and even signatures can be affixed digitally. Gone are the...

The last Straw

There are films that entertain, and there are films that stay with you even after you have seen the end credits. Tyler Perry's Straw...

When economic opportunity meets cultural degradation

I THINK it is high time that this article will be focusing on the concept of “globalization” after the announcement of the Commission on...

When doing good is just for show

CORPORATE Social Responsibility (CSR) has already evolved from just a fringe concept to an ultimate component of a business strategy. In the perspective of...

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